19 July 2023 5 mins read In the world of e-commerce, high-quality product photography is crucial for capturing customers’ attention and driving sales. This is especially true in the fashion industry, where visually appealing images are often the primary selling point. In this blog post, we will explore essential tips for mastering e-commerce fashion photography, from lighting and backdrop to styling and editing.
Use this guide as a roadmap to navigate the different components involved in e-commerce fashion photography. Following these tips can help you build a better catalogue and gain an edge in online fashion retail. But before we delve into the details, let us understand why e-commerce fashion photography is important.
The Importance of E-commerce Fashion Photography- To Create a Strong First Impression
Your catalogue serves as the initial point of contact between potential customers and your brand. By having high-quality images that show your product in the best light, you can make a strong first impression among shoppers.
- For Driving Conversion Rates
High-quality e-commerce fashion photography has been proven to boost conversion rates. The clearer and more detailed a product appears, the greater the likelihood that customers will commit to a purchase.
- Build Brand Awareness
With the best product photography, you can showcase your commitment to quality and attention to detail. This can help build brand awareness and recognition, ultimately setting you apart from competitors.- Improve Customer Satisfaction
Clear, detailed, and accurate product descriptions and photography can help set customer expectations and reduce the likelihood of returns or dissatisfaction with product quality.
Step-By-Step Process of Fashion Product Photography
Let’s go through the process of e-commerce fashion photography and understand the key points to ensure your product images stand out. Use these tips while you build and upload your product catalogue on Flipkart Seller Hub.
Step 1: Get Your Products Ready
Before the fashion product shoot, ensure all clothes are clean, ironed, and steamed. This will help create a professional look and showcase the products in their best condition.
Ensure your fashion items are clean and wrinkle-free
Button up, zip, or arrange them neatly for a polished look
Example: Straighten shirt collars and tie shoe laces
Step 2: Neutral Background
Choose a neutral background that complements the colour and style of the garment. Ideal options include white, grey, or beige walls, as they effectively draw attention to the product. Alternatively, you can opt for a simple background or experiment with textured surfaces such as wood or stone to improve the overall presentation.
If you are clicking pictures of a striped shirt, a classic white wall as the background would work perfectly. The clean and minimalistic look of the white wall will allow the vibrant colours and intricate pattern of the striped shirt to stand out. This approach of e-commerce fashion photography will help you keep the focus solely on the garments.Step 3: Effective Use of Stands & Tripods
Invest in high-quality stands and tripods to hold the garments in place. This will allow you to adjust the height, angle, and positioning of the product easily, ensuring a consistent look across all images. Furthermore, they will help you keep the camera steady, allowing for consistent and sharp photos. This helps avoid blurriness and ensures your products are appropriately captured. Choose tripods and stands that are sturdy and adjustable, enabling you to fine-tune the presentation of your fashion items.
Step 4: Positioning of the Product
Experiment with different angles and positions to highlight the features of the garment. For example, hang dresses on a hanger or place them on a mannequin to display their flow and movement. Lay flat items like T-shirts or jeans on a table or floor to showcase their texture and details.
Place your product in the centre of the frame
Ensure the product is at the right angle to capture its best features
Experiment with different angles to find the most flattering and visually appealing positioning
Step 5: Backdrop
After positioning the product to capture its best features, the next step is to choose a backdrop for conducting proper e-commerce fashion photography. Choose an option that complements the collection’s mood and theme. Careful backdrop selection and setup will help in creating a cohesive look.
Select a backdrop that doesn’t overshadow the product and aligns with the collection’s colours and style. For instance, opt for vibrant backgrounds for playful themes and neutral ones for minimalistic aesthetics.
Keep the backdrop smooth and even
Eliminate wrinkles or shadows
- Share the Content
Example: Iron the backdrop for a flawless finish
Step 6: Lights
Invest in quality studio lighting equipment to capture visually captivating images. Softbox or umbrella lights are invaluable for reducing harsh shadows and achieving a gentle, uniform lighting effect. While natural light can be excellent, for indoor shoots, consider a combination of both natural and artificial light sources to achieve optimal results.
Step 7: Create a Photography Style Guide
Developing a photography style guide is essential for establishing a unified visual identity for your brand. It should encompass detailed directives for lighting, defining the type of lights to use, their intensity, and their direction. It should also outline preferred poses and compositions that align with your brand.
A comprehensive style guide ensures that every image, whether shot by different photographers or at various times, complies with your brand’s defined look and feel. This consistency reinforces brand recognition and builds trust with your audience, making your products instantly recognisable.
Step 8: Model’s Posture
Incorporating effective model coaching into your photography process is crucial for capturing authentic and compelling images. Guiding models on posture and posing techniques ensures that their expressions and movements resonate naturally, creating an emotional connection with the audience.
This authenticity will enhance the overall appeal of your products and strengthen your brand’s narrative. Natural expressions and movements can evoke emotions, tell stories, and establish a more profound connection with viewers, ultimately driving engagement and customer loyalty.
E-commerce Fashion Photography: Bringing It All Together
In e-commerce fashion photography, every element needs to come together to create a captivating visual story. From lighting to posing, your dedication can pay off in stunning product images. But what’s even more exciting is the opportunity to take your fashion products to the widest audience possible. Being the largest marketplace in India, Flipkart Seller Hub lets you reach millions of customers across the country.
The Premium Catalogue Program offered by Flipkart Seller Hub is a valuable resource that provides various services, including professional photoshoots, detailed catalogue creation, and precise image editing. It’s a one-stop solution to create and display irresistible offerings for online shoppers. The best part? This program is not just for newcomers; existing sellers can harness its power, too.
With your refined e-commerce fashion photography skills and the support of Flipkart Seller Hub, you have the opportunity to make a significant impact in the marketplace. By showcasing your products in the best possible way, you can shine in the online world and draw customers. Get ready to make a remarkable impression with each click.
Disclaimer: The views shared in this blog by Flipkart Seller Hub are for informational purposes only. Readers are urged to make informed decisions and understand that we do not assume any responsibility for the outcomes of their choices based on the content provided.