Flipkart Ads - Grow Sales & Customer Reach with Flipkart Advertising

Increase Product Visibility with Powerful Advertising Solutions

  • 50 Crore users icon
    45 crore+ Flipkart customers
  • 7* days secure & regular payments icon
    7* days secure & regular payments
  • Low cost of doing business icon
    Low cost of doing business
  • One click Seller Support icon
    One click Seller Support
  • Access to The Big Billion Days & more icon
    Access to The Big Billion Days & more

Seller Success Stories

Seller avatar image
Vinay Garg,
Activa & DigiSmart
We went from handling less than 300 orders/day to 700/daily. Flipkart Ads played a crucial role in giving us the boost we needed to achieve this outstanding milestone.
Seller avatar image
Ekta Shah,
Glide Route Ventures
We started with five brands and today are associated with 40+ beauty and cosmetic brands and cater to all grooming sectors. Optimization of Flipkart Ads and guidance from account managers helped us expand our business and reach a nation wide audience.
Seller avatar image
Gitika & Bhupindra Patel,
Home Sizzler
Flipkart Ads helped us show our products to the right customer, and Insights & Tools helped us to analyse and improve our performance. With Flipkart as our partner, we were able to grow our online business 10x from 2016.

Flipkart Ads

Flipkart Advertising is an advanced marketing solution provided by Flipkart, enabling you to promote your products to an extensive customer base of 45 crore+ Flipkart users every day. By leveraging this platform, you can significantly expand your customer reach, amplify your sales, and unlock greater business opportunities.

Benefits of running Flipkart Ads:
  • Guaranteed Buy Now button
  • Higher Visibility
  • Actionable Insights

Ad Campaign Types

Flipkart Advertising is a robust tool that empowers your product to gain visibility among 45 crore+ Flipkart customers. Maximising product visibility is crucial in the online selling landscape, especially with the presence of numerous sellers offering their products to the same customer base. With Flipkart Advertising, you can effectively stand out and reach a wide audience, enhancing your chances of capturing customer attention and driving sales.

Flipkart Ads provides two major types of campaign types depending upon your online business objectives.:

  • Cost per Click (CPC) campaign
  • Smart Return on Investment (ROI) campaign
Cost Per Click (CPC)

Cost Per Click (CPC) campaigns are specifically designed to highlight your products on new listings, high potential listings, and slow-moving listings, providing you with greater visibility among potential customers. If your goal is to reach the maximum number of customers on Flipkart, CPC campaigns are an effective way to achieve that objective.

Smart ROI Campaign

The primary objective of a Smart ROI campaign is to maximise the return on investment (ROI) by ensuring sales for every rupee spent on your marketing campaign. This campaign type is particularly recommended for low margin listings, high converting listings, and any other listings where you aim for a minimum ROI. However, it's important to note that a Smart ROI campaign may not provide maximum visibility compared to a CPC campaign.

Business SituationProblemSolution*
Your product is currently not receiving sufficient visibility among potential customers.Low visibilityCPC
You have recently launched a new product/listingLow visibilityCPC
Although people are viewing your product, they are not converting into purchases.Low conversionSmartROI
Your product is currently facing limited visibility due to a high number of competitor products in the market.Low conversionCPC
Despite limited budgets or low margins, your goal is to maximise the returns on your adsBudget limitationSmartROI

*Please be aware that the solution provided is a recommended approach, taking into account market parameters, business objectives, and campaign performance. It is essential to regularly assess and adjust the campaign based on these factors. While using Flipkart Ads, it is important to note that we cannot guarantee the ultimate purchase of your product, as it is influenced by various factors such as customer decision, catalogue listing quality, stock availability, pricing, product reviews, and more.

Best Practices

During the setup of your ad campaign, it is essential to consider the following factors:

  • Define your campaign objectives and clearly identify what you aim to achieve.
  • Selecting the appropriate products for advertising
Product images in-line with category mandates

Effective advertising enhances visibility and entices users to explore your products, but it's important to acknowledge that customers have the choice to click on ads. To ensure a positive user experience, it is crucial to utilise product images that comply with category requirements.

Prices are competitive

To retain price-sensitive customers, it is vital to maintain competitive prices on Flipkart.

Customer Reviews

Customer reviews significantly influence purchasing decisions, and a low rating can have a negative impact on ad clicks.

Ensure inventory

Flipkart Ads, being a performance-driven product, is intended to assist you in driving more sales. However, it is crucial to note that promoting products without sufficient stock availability renders advertising efforts futile. To ensure the effectiveness of your advertising campaigns, it is essential to have adequate stock availability when promoting your products.

Frequently Asked Questions

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