5 men’s fashion essentials you should sell online this winter

This winter, make the most of the growing fashion market segment on Flipkart. To grow your online business, ensure that you stock the latest style in menswear this winter season. As shoppers look to update their wardrobe, Flipkart is adding an extra navigation icon on the Men’s Clothing page to list the bestselling winter styles, be it jackets or sweatshirts. In addition, Flipkart will also create a dedicated winter wear store, ensuring that as a Flipkart seller, your winter catalogue gets maximum visibility.

To make sure that you have the best merchandise to offer, take a look at the 5 products that you must stock for men this winter.

Jackets are easy to pair with t-shirts and shirts, and most men are looking to add a few to their wardrobes each year. When you list products on Flipkart as a seller, offer bomber jackets for younger customers as well as lined semi-formal sports jackets for an older audience. In fact, showcase a variety of styles, designs and fabrics to boost your reach and appeal.


One of the bestselling products on Flipkart, sweatshirts are considered to be a timeless classic. So stock a variety of sweatshirts when you prepare your catalogue to sell online this winter. Young college students prefer sporty prints, while basic solid-colored sweatshirts have a universal appeal. Be sure to add a mix of thick and lightweight sweatshirts to your catalogue to cater to the winters all over the country.


Vest sweaters, sleeveless sweaters, shawl-collar sweaters and cardigans are classic styles that have a widespread popularity. When you’re preparing your inventory for winter sales, be sure to add plenty of sweaters to cater to a variety of tastes. In addition, when you sell online you cater to people from various regions. Keeping this in mind, offer a mix of wool, cashmere, linen, acrylic and cotton sweaters. 


As a Flipkart seller, it is important that you have winter wear that takes different ages and professions into account. This means that having blazers as part of your online store is a must. As men usually invest in one or two basic blazers that they can mix and match with a variety of formal outfits, stock these in formal colors such as navy, grey, brown, beige and black, featuring small prints and/or details such as micro-checks and stripes.


Pullovers offer warmth along with elegance and style, and are more formal as compared to sweatshirts. Since men often choose to wear pullovers while at work or when attending an occasion,when you sell on Flipkart, make it a point to include this product. Include a selection in solid colours, textured fabrics, abstract designs and even collars or decorative buttons to fulfil demand.

This winter, make a serious effort to ensure that your stock is amongst the bestselling products on Flipkart. Keep these 5 product categories in mind, and start planning your winter inventory for men without further delay!