A good Seller Score helps you establish trust with a potential customer and increases the visibility of your products too. This, in turn, will help you in increasing your sales and helps you grow as a Flipkart seller. So, look at the things that can help you in increasing your Seller Score:
\r\n
\r\nYour Seller Score is based on:
Product Quality Score
\r\n\tService Quality Score
\r\n\tThus, in order to increase your Seller Score, it is important that you work on these two aspects.
\r\n","links":{},"date_created":"2019-05-16T12:37:35.000","date_updated":"2019-07-10T18:16:35.000","content_units":[{"weight":"1","title":null,"body":null,"type":"url_image","image":"https://seller.flipkart.com/slp/sites/slp/files/wp/images/cu/selscorel2.png"},{"weight":"2","title":null,"body":"To improve Product Quality Score, work on the following.
\r\n\r\nProduct ratings from customers (Score weightage: 30%)
\r\n\tIn order to increase your ratings, offer images of your product as per the guidelines so your customer knows what they can expect when they order from you. Similarly, also list detailed and accurate product descriptions.
\r\n\tEnsure packaging is sturdy so that the product isn’t damaged when it reaches the customer.
\r\n\tCustomer returns (Score weightage: 20%)
\r\n\tDecrease the rate of customer returns by delivering good quality product.
\r\n\t\tProvide detailed information about the product so that the customer can check that it matches what they are looking for before they buy it.
\r\n\t\tTo improve Service Quality Score, work on the following.
\r\n\r\nSeller cancellations (Score weightage: 7%)
\r\n\tRegularly update stock details so you never have to cancel an order because of the product being out of stock.
\r\n\tReady To Dispatch breaches (Score weightage: 18%)
\r\n\tEnsure that your product is dispatched within the agreed timeframe and avoid late dispatches, as this can lead to order cancellations and a drop in your score.
\r\n\tFast Fulfillment (Score weightage: 25%)
\r\n\tWork on increasing the percentage of orders fulfilled via Flipkart Fulfillment, Smart Fulfillment and Express Delivery.
\r\n\tKeep the above areas in mind to increase your Seller Score and become a top seller on Flipkart!
\r\n","type":"text_html","image":null}],"category_units":[],"related_contents":[{"view_id":"235","view_header":"Seller Score and how to calculate","view_type":"content_view","author_name":"faizal","image_main":"https://seller.flipkart.com/slp/sites/slp/files/wp/images/main/sell1.png","content_weight":1,"url_path":"seller-score-and-how-calculate","duration":"2 mins read","login_level":null,"body":"As a seller on Flipkart it is important that you are aware of your Seller Score and understand the Growth Tab. These showcase your performance, highlight the areas where you are performing well and the areas you need to improve in.
\r\n
\r\nWhat is a Seller Score?
This is an overall score based on your performance
\r\n\tCustomers can see it on the app and website along with your Product and Service Quality Score.
\r\n\tHow is your Seller Score calculated?
\r\n\r\nNow that you know what a Seller Score is and, see how it is calculated
\r\n\r\nIt is an average of your Product Quality and Service Quality Scores.
\r\n\tSo, if your Product Quality Score is 4.3 and your Service Quality Score is 4, then your Seller Score is (4.3 + 4) ÷ 2. This comes to 4.1.
\r\n\tSo, check your performance regularly, and take corrective measures to improve Product Quality and Service Quality Score to better your performance as a seller
\r\n","type":"text_html","image":null},{"weight":"1","title":null,"body":null,"type":"url_image","image":"https://seller.flipkart.com/slp/sites/slp/files/wp/images/cu/sel.png"}]},{"view_id":"285","view_header":"How to increase your sales through Flipkart promotions","view_type":"content_view","author_name":"faizal","image_main":"https://seller.flipkart.com/slp/sites/slp/files/wp/images/main/proL1.png","content_weight":2,"url_path":"increase_your_sales_through_flipkartpromotions","duration":"2 mins read","login_level":null,"body":"In order to improve as a seller and reach the gold Seller Tier, it is a good idea to work on improving your sales. One easy way of doing this is through customer purchase patterns and promotions.
\r\n\r\nUnderstanding customer purchase patterns:
\r\n\r\nPurchase patterns means how customers shop online, the things that they look for, what convinces them to choose your product over another sellers’, etc.
\r\n\tAll customers are looking for discounts and good deals on products that they wish to buy.
\r\n\tSometimes, the discount or offer may be so exciting, that the customer may consider buying it even if he/she had not planned to before as it helps him/her save money.
\r\n\tWhat should you do?
\r\n\r\nAs a seller, you should sign up for promotions as and when possible. This makes your products more visible and will attract more customers, helping you earn better profits.
\r\n\tOver the years many Flipkart sellers have been able to double their sales by participating in promotions.
\r\n\tBut before you opt for promotions, remember to understand the types of promotions you can choose from. These are as follows:
\r\n\r\n\r\n\r\n
Flipkart promotions:
\r\n\r\nThese are the promotions that Flipkart offers customers and you would not have to bear the discount amount.
\r\n\tRemember that once you opt out of a promotion, you can’t opt back in again.
\r\n\t\r\n\r\n
My promotions:
\r\n\r\nThese are the promotions that you can offer your customers. You can go to ‘Growth’ and click on ‘My Promotions’.
\r\n\tOn the ‘Promotions Overview’ page, you will be able to click on ‘Create Promotion’. Enter details such as promotion name, duration and discount to customer. Then click on the ‘Create Promotion’ button to complete.
\r\n\tOn the ‘Promotions Overview’ page, you will also be able to see the units that you have sold through promotions and the revenue that you have earned through them. It will also give you details on all the promotions that are active, upcoming, awaiting approval, completed, disabled and rejected.
\r\n\t\r\n\r\n
\r\n","type":"text_html","image":null},{"weight":"3","title":null,"body":null,"type":"url_image","image":"https://seller.flipkart.com/slp/sites/slp/files/wp/images/cu/L2img.png"},{"weight":"4","title":null,"body":"Remember that if you opt into more than one promotion for the same duration, only 1 discount will be applicable. The promotion that is giving the customer the better discount will be applied and not all. \r\n\r\n","type":"text_html","image":null},{"weight":"1","title":null,"body":null,"type":"url_image","image":"https://seller.flipkart.com/slp/sites/slp/files/wp/images/cu/proL2.png"}]},{"view_id":"283","view_header":"How returns are a way to win customer trust","view_type":"content_view","author_name":"faizal","image_main":"https://seller.flipkart.com/slp/sites/slp/files/wp/images/main/winL1.png","content_weight":4,"url_path":"how-returns-are-way-win-customer-trust","duration":"2 mins read","login_level":null,"body":"
At Flipkart, we encourage you think of returns in a positive manner. You can use it as an opportunity to learn and grow!
\r\n\r\nWhen you sell products on Flipkart your business costs are low because
\r\n\r\nNo infrastructure costs
\r\n\tLow staff costs
\r\n\tCountry-wide reach and visibility
\r\n\tSo, you can afford to think of customer returns, that average at 30% globally, as another business cost.
\r\n\r\nIf you learn from it, you can turn the cost of customer returns into customer trust!
\r\n\r\nIn fact, customers are more likely to shop from you if you allow them to return products
\r\n\r\nWhy?
\r\n\r\nIt shows that you are transparent and flexible
\r\n\tIt shows that you put the customer’s happiness first
\r\n\tAs a result…
\r\n\r\nCustomers’ trust in you increases
\r\n\tCustomers are more likely to shop from you again
\r\n\tSeller Score and rating improve over time
\r\n\tReturns made easy: How Flipkart ensures that returns are hassle-free for you
\r\n\r\nTo prevent customer returns from becoming a problem for you, Flipkart has a comprehensive, one-of-its-kind returns policy.
\r\n\r\nWhat Flipkart offers
\r\n\r\nCompensation for unfair returns
\r\n\tReturn pick-ups from customers
\r\n\tThermal label to prevent returns due to mis-shipment
\r\n\tEasy returns dashboard to track and manage returns
\r\n\tWith support from sellers like you, Flipkart has the lowest return rates in the industry!
\r\n\r\nFor clothing, jewellery and shoes:
\r\n\r\nGlobal return rate: 25%
\r\n\r\nFlipkart return rate: 15%
\r\n
\r\nFor general merchandise such as electronics & homeware:
Global return rate: 5–15%
\r\n\r\nFlipkart return rate: 5–8%
\r\n\r\n
\r\nAccepting and learning from returns is an important part of your growth as a seller.
To help you grow your business from strength to strength, Flipkart offers you a number of tools and important information in the form of growth opportunities. To check your growth opportunities, sign into the seller dashboard and click on the ‘Growth’ tab, then click on ‘Opportunities’. Your growth opportunities are divided in 4 parts: ‘New Product Opportunities’, ‘Products to Stock’ ,‘Pricing Suggestions’ and `Sell on a Flipkart Warehouse`. Understand what information you can view in each section.
\r\n","links":null,"date_created":"2019-05-15T12:10:22.000","date_updated":"2019-07-10T15:37:18.000","content_units":[{"weight":"2","title":null,"body":"New Product Opportunities
\r\n\r\nThis section tells you about ‘Product Opportunities’ and ‘Product Trends’.
\r\n\tUnder ‘Product Opportunities’ you can see the products that customers are searching for the most. For example, under the ‘Mobiles & Accessories’ category you will see that the ‘Redmi 6 Pro’ is being searched for by a lot of customers.
\r\n\tAgainst each item you will also be able to see the number of people who have searched for it.
\r\n\tYou can click on this number to visit a Google Images page, see if you wish to add the product to your catalog and proceed accordingly.
\r\n\tYou can also select a category from the ‘Select Category’ drop-down menu and view opportunities accordingly.
\r\n\tUnder ‘Product Trends’, select from ‘My Categories/Other Categories’. If you select ‘Other Categories’, select the category from the second drop-down menu and the sub-category from the third drop-down menu.
\r\n\tFor example, if you select ‘Grooming’ as the main category and ‘Hair Care’ as the sub-category, you will be able to see two lists: ‘Best Sellers’ and ‘New and Trending’.
\r\n\tThe Best Sellers list shows you the products that have the most sales as well as the price that other sellers are selling it at. This helps you decide the price for the same product competitively, neither too expensive, nor too affordable. This may help you get better sales revenue. The small graph next to each item also shows you the interest levels of people for this product over time.
\r\n\tThe New and Trending list shows you the products in the category that are new and popular on Flipkart along with the pricing as well as product interest. You can accordingly choose to sell it and price it right.
\r\n\tProducts to Stock
\r\n\r\nThis section gives you an overview of your inventory. Once you click on it, first select the type of fulfillment from the drop-down menu and then select a warehouse.
\r\n\tYou will be able to see how many SKUs have a low stock and the number of sellable units.
\r\n\tAlso, based on the average daily sales for the last 7, 14, 30, 60 or 90 days, you can see how long the current stock/sellable units will last you.
\r\n\tThis will help you place an order for more inventory on time so that you don’t lose out on sales because the product is out of stock.
\r\n\tYou can also click on ‘Download Report’ to download this information.
\r\n\tPricing Suggestions
\r\n\r\nHere you will be able to see any suggestions that Flipkart has for you on how to set the price for the products that you sell.
\r\n\tThis is based on information that Flipkart has gathered and studied.
\r\n\tYou can use these insights to set the best price for each product. This may help you increase sales and profits.
\r\n\tSell on a Flipkart Warehouse
\r\n\r\nAnother advantage you can make use of is signing up to sell through a Flipkart Warehouse. This gives you the chance to run your business hassle-free.
\r\n\tYou can send your stock to a Flipkart Warehouse and they will pack and ship your orders for you.
\r\n\tYou can enjoy better inventory management, sales growth, lower costs for shipping, returns and cancellations, as well as quicker and smoother delivery.
\r\n\tYou can reach over 2,400 pins within 4 days through Flipkart’s Fulfillment Centers, benefit from automated SPF claims for returns and make the most of Flipkart’s CA Network for easier GSTIN documentation.
\r\n\tRemember to make use of all the information that the Growth tab offers you to improve your catalog, fix the correct price for your products, understand what customers are looking for and so better your sales.
\r\n","type":"text_html","image":null},{"weight":"1","title":null,"body":null,"type":"url_image","image":"https://seller.flipkart.com/slp/sites/slp/files/wp/images/cu/gro.png"}]}],"feedback":{"view_id":"247","feedback_info":[{"key":"view","value":"6865"},{"key":"like","value":"38"},{"key":"dislike","value":"21"}]},"parent_categories":[{"view_id":"288","url_path":"growth"}]}